Digital Marketing Advisory, Consultancy, & Agency

We Help You Align Your Marketing So It Actually Works

Most teams and vendors mean well, but good marketing still falls apart without structure and accountability.

Sheppard helps you connect the dots between strategy, systems, and execution so your marketing drives measurable, lasting growth.

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Get your free copy of The Growth Framework and learn how to align your marketing vendors so every dollar drives student enrollments.

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Marketing Should Be a Growth Engine, Not a Guessing Game

You’re investing time, money, and energy into marketing, but the results don’t always reflect the effort.


Campaigns feel scattered. Reports don’t tell the full story. Vendors and teams do their own thing, and leadership ends up trying to hold it all together.


That’s not how it should be.


You deserve a marketing system that’s connected, accountable, and built to deliver results that matter.

We Bring Order to the Chaos

Sheppard was built for leaders who want more than activity out of their marketing.


We help you cut through the noise, align your teams and vendors, and build a system that runs on strategy, not guesswork.


Our goal is simple: help you turn marketing into a measurable driver of growth, not an endless list of tasks.

Three Paths. One Purpose: Growth That Lasts.

Every organization is at a different stage of growth.


That’s why Sheppard offers three arms of service: Advisory, Consultancy, and Agency. Each is designed to meet you where you are. Use one or combine them to build a complete system that works.

1. Advisory: Lead with Clarity

We provide CMO-level leadership to help you define goals, align teams, and hold everyone accountable to results. Advisory is about direction, structure, and visibility. It is the foundation for performance.


What We Do:


  • Fractional CMO guidance
  • Vendor and team alignment
  • Marketing audits and strategy plan
  • Attribution and performance frameworks


Best For: Leaders who need a clearer strategy and accountability across their marketing efforts.

Learn About Sheppard Advisory

2. Consultancy: Build Stronger Systems

Great strategy fails without the right systems to back it up. Consultancy bridges the gap between planning and doing. We help you build the workflows, processes, and reporting that keep your marketing running smoothly.


What We Do:


  • Operational and workflow design
  • Channel optimization and data integration
  • Reporting and dashboards
  • Conversion and funnel optimization


Best For: Teams that need structure, consistency, and better visibility into what’s working.

Learn About Sheppard Consultancy

3. Agency: Execute with Precision

When you’re ready to scale, our Agency arm delivers execution you can trust. We manage the channels that drive leads, revenue, and retention, all built on strategy and tracked for performance.


What We Do:


  • Paid Search and Paid Social
  • SEO and Content Strategy
  • Email and Marketing Automation
  • CRO and Lead Generation


Best For: Organizations that want campaigns that perform, not just look good.

Learn About Sheppard Agency

How We Help You Take Back Control

You don’t need more tools or vendors. You need alignment and a plan that works.


Here’s how we make that happen:

Schedule a Strategy Call

We start with a conversation about where you are and where you want to go.

Get a Clear Roadmap

We identify the gaps and opportunities that will drive the biggest impact.

Choose Your Partnership Level

Engage Advisory, Consultancy, or Agency support, or combine them for a complete system.

Execute, Measure, and Grow

We stay with you to ensure everything runs as planned and performance keeps improving.

Realignment Creates Real Results

When organizations bring structure and accountability to their marketing, everything changes.


Teams move faster. Vendors perform better. Leaders make smarter decisions with confidence.


Our clients see:


  • Higher lead-to-enrollment and conversion rates
  • Lower wasted ad spend
  • Better data visibility across channels
  • A stronger sense of control over their marketing outcomes


Sheppard helps you stop guessing and start growing with purpose.

Built by Marketers Who’ve Been in Your Seat

Sheppard was founded by Chris Sheppard, a marketing executive who has led in-house teams, managed agency partnerships, and built performance frameworks from the ground up.


After years of seeing organizations struggle with disconnected teams and unclear direction, he built Sheppard to fix it by helping leaders connect the strategy, systems, and people needed for true growth.


We don’t just advise. We build, align, and help you lead with confidence.

Chris Sheppard

Founder & Principal Consultant

FAQ

  • What does Sheppard actually do?

    Sheppard helps organizations align strategy, systems, and marketing execution. We operate as an advisory, consultancy, and agency — meaning we can lead your marketing at a strategic level, optimize how your teams and vendors work, or manage performance marketing execution directly. Our goal is to bring clarity, structure, and accountability to every part of your marketing ecosystem.

  • What’s the difference between Advisory, Consultancy, and Agency services?

    Advisory provides executive-level leadership and accountability. Consultancy builds the systems, workflows, and data infrastructure that make marketing run smoothly. Agency manages hands-on execution across channels like paid search, paid social, SEO, and automation. You can engage one service or combine them for full alignment between strategy and delivery.

  • Who is Sheppard best suited for?

    Sheppard works with growing organizations that want their marketing to be more strategic, accountable, and data-driven. We often partner with leadership teams who are managing multiple vendors or in-house teams but need structure and visibility to get better performance from both.

  • How is Sheppard different from a traditional marketing agency?

    Most agencies focus on channel execution and creative output. Sheppard focuses on alignment — ensuring every channel, team, and vendor works toward the same measurable goals. We act as both a strategic partner and an accountability layer, helping leaders get the most out of their marketing investments.

  • How do I get started with Sheppard?

    Start with a free strategy call. We’ll discuss your current marketing setup, challenges, and goals. From there, we’ll recommend the right level of partnership — Advisory, Consultancy, or Agency — and outline a clear roadmap to get results. Book a Stragy Call